Ask three Atlanta web shops to quote the same site for a law office, a clinic, or an accounting firm and you can receive three numbers so far apart they seem to describe different products. One arrives in the low thousands. One arrives as a proposal PDF with a number that looks like a used car. None of them explain the gap.
The gap is real, and it has reasons. Knowing them puts you back in control of the conversation. What follows uses published numbers, not folklore.
What the published numbers say
Atlanta agencies publish their minimums. On Clutch, the directory where agencies list their own project floors, Atlanta’s small boutique studios (two to nine people) publish minimum project sizes of $5,000 to $10,000 at $100 to $199 an hour. The city’s mid-size shops publish $25,000 minimums, and Atlanta’s best-known Webflow studio publishes $50,000. Those are the agencies’ own stated floors, before a single page is scoped.
Legal web specialists publish their tiers. PaperStreet, one of the few law-firm web vendors with public pricing, runs from roughly $3,000 for a template build to $9,500 for a custom homepage package to $15,000 to $25,000 for a fully custom site. That is the national market a small firm is quoted into.
Medical marketing vendors publish their bundles. PatientGain, which serves dental, medical, and med spa practices and publishes real prices, sells all-in monthly bundles from $799 to $2,499 a month, site included but rented. The subscription looks small until you multiply it by the years a practice keeps it, and notice the site never becomes yours.
What actually drives the price
Who does the work. An agency quote carries an account manager, a project manager, a designer, a developer, and the office they sit in. You pay for that structure whether or not your project needs it. A small studio carries one accountable name and no overhead pyramid, which is why it can sit below agency minimums without cutting the work.
What “website” means in the quote. A template with your logo dropped in is one product. A site designed around your practice, written for the clients and patients you actually want, built to load fast on a phone, and wired correctly into Google is a different product at a different price. When two quotes differ by thousands, this is usually the difference.
What happens after launch. Some vendors price the build low and earn it back in monthly fees you discover later; the subscription bundles above are the honest version of that model, and the rented site is the fine print. Ask every builder the same question: what does month two look like, what does it cost, and who owns the site?
What TenGlade charges
TenGlade publishes its pricing, which remains unusual in this market. The Signature Build is $6,500 one-time: a five to seven page custom site with every page of copy written by the studio, the local search foundation laid correctly, and full ownership of the domain, the content, and the site. The Extended Build is $9,500 one-time for practices with more to show: up to fifteen pages, practice-area or location page sets, booking or intake integration, and photography coordination.
Against the published landscape, that places TenGlade at the top of Atlanta’s small boutique band and below the $10,000 to $25,000 floors of the mid-size shops and the legal specialists, with one difference the subscription vendors cannot match: you own everything on day one.
Ongoing work is priced the same way, in the open: Care at $250 a month, Growth at $1,250 a month, and Authority at $2,250 a month for competitive markets. No setup fees, no surprise invoices, no “contact us for pricing.”
The question that cuts through every quote
Whoever you talk to, ask this: “Walk me through exactly what I get, what I own, and what I will pay in the next twelve months.” A good builder answers in plain language without flinching. A weak one reaches for jargon. The answer tells you more than the price does.
Take fifteen minutes to find out what your practice actually needs. No pitch, no homework, and an honest read even when the answer is simple. Book a 15-minute call.